Pit Viper: When it comes to Pit Viper, there are no rules—just a whole lot of wild, unapologetic fun. Over several years, Dan Krauss has directed and photographed some of the brand's most outrageous campaigns, from high-octane car chases to flame-throwing antics and absurdly creative setups like fake sweat shops and running through walls. Whether it's studio shoots or a wild retro ski party scene, every Pit Viper project is a chance to go completely off the rails. It's that fearless sense of humor and ability to improvise that keeps them coming back for more chaos from Krauss and his team at DanK Haus. If there's a wild idea to make a shoot even more insane, you can bet Krauss will bring it—because with Pit Viper, anything goes.

Goggles displayed on a wall next to a colorful, abstract graffiti design. pit viper
Man in a suit with colorful pit viper sunglasses sitting at a desk, talking on a landline phone. The wall features a teal background with yellow geometric patterns. A pencil holder is on the desk.
A bearded man wearing reflective pit viper sunglasses, a colorful headband, and a sequined jacket. He is using a vintage telephone and the scene is lit with purple and pink lighting.
Man wearing pit viper sunglasses spits out drink in surprise in front of an old computer; office wall with retro patterns and various pictures.
Man in a white hat and pit viper sunglasses shotguns a beer and throwing a can in a warehouse with cardboard boxes.
Person wearing pit viper sunglasses assembling a cardboard box on a cluttered table with stickers, packaging materials, and various items.
Warehouse interior with stacked cardboard boxes and text overlay saying 'Your Order Has Been Shipped.'
A dune buggy driving on sandy terrain with a delivery progress bar overlayed at the bottom of the image, indicating the status between 'Shipped' and 'Delivered.' fury road mad max pit viper
A close-up of a vehicle interior showing a large red button labeled "FULL TURBO" next to an ignition key. A progress bar at the bottom shows a delivery status progressing from "Shipped" to "Delivered."
A person running with a pink basket next to a colorful van decorated with Pit Viper sunglasses branding, featuring logos and a number 69, with mountains in the background.
Group of people in leopard print outfits celebrating in a lively indoor setting, holding beverages and cheering energetically arm wrestling wearing pit viper
Group of adults in vibrant 80s-style outfits celebrating indoors with beer cans, displaying excitement and energy wearing pit viper sunglasses.
A person standing in front of a blue van holding a flamethrower, producing large flames. The van displays various logos and advertisements, including "Pit Viper Sunglasses" and the number "69." The person is wearing bright, patterned clothing and reflective sunglasses.
Group of people in a backyard with a grill on fire. One person is spraying the grill with a hose while others watch. They are wearing casual summer clothes and sunglasses.
Person lying on the ground surrounded by concrete blocks, wood pieces, smashed watermelon, and a mannequin head wearing sunglasses, while spraying a drink in their mouth.
an endless stream of hot dogs falls on an unsuspecting face gif
Two pilots in uniform sitting in a cockpit, wearing pit viper sunglasses and pilot hats, with control panels overhead and aircraft instruments visible.
Man in airplane interior reads magazine, drinks champagne; construction worker outside window.
Group in aviation attire and pit viper sunglasses posing in front of private jet on tarmac
Person standing in front of a private jet, wearing a pilot uniform with arms extended, on an airport runway with mountains in the background.
Airport ground crew member in a yellow vest and sunglasses directing a private jet with orange wands on a runway, with mountains in the background.
Person wearing multiple colorful pit viper sunglasses, holding a bottle, standing in front of a private jet.
Two people in retro ski outfits; one is laying on skis, the other is sitting on them, wearing silver jackets, colorful hats, and pit viper sunglasses.
Person in colorful outfit cutting a flying bagel with a machete in pit viper sunglasses
Person wearing a crown, sunglasses, a patterned jacket, a championship belt, and holding a canned drink, smiling energetically. a wrestler in pit viper sunglasses
Man in colorful suit with crown and wrestling championship belt on pink backdrop wearing pit viper sunglasses
Man in colorful cowboy attire with a rose in his mouth jumping against a vibrant, abstract background.
A man wearing a headband and sunglasses riding a bicycle with two white dogs running beside him, set against a vibrant, neon-lit cityscape at night.
Person in a sequin jacket and cowboy hat holding a rose, with a colorful smoky background.
Person in colorful outfit and crown holding a beverage can, surrounded by bubbles, with a vibrant pink background.
Person upside down on blue chair, wearing graphic t-shirt, ripped jeans, red sneakers, pit viper sunglasses, holding yellow bag, blue background.
Person wearing a crown and leopard-print clothing, holding a can with "Montucky Cold Snack" label, surrounded by smoke, against a pink background.
Three people wearing colorful pit viper sunglasses, one laying their head on the other two, against a pink background.
Person wearing pink hat, pit viper sunglasses, and pink boots sitting with a wicker basket against a blue background.
Person with a large afro and pit viper sunglasses reading a book titled 'weird sports' against a blue background.
A person with a beard and afro wearing black pit viper sunglasses and a black hoodie is next to a bear wearing similar sunglasses. The bear holds a leash and toy in its mouth, both facing a blue background.
Person wearing pink pit viper sunglasses and a white cap, holding a pink tennis racket in front of their face against a magenta background.
Person wearing snow pit viper gogglés and a patterned sweater, drinking from a bottle with a straw, surrounded by stylized portraits and abstract shapes
Man with mustache wearing colorful pit viper sunglasses and a black shirt, pretending to use pliers on his teeth, against a purple background.
Person wearing reflective goggles and multicolored jacket, holding burning cash, with yellow smoke and gasoline can in the background. Expression of amusement in inset image.
Three blurred individuals wearing pit viper sunglasses standing against a white background.
Man wearing ski goggles and helmet with "PITVIPER" logo, against a colorful background.
Abstract art featuring figures in blue caps, white veils, and pink attire, with geometric patterns and vibrant colors.
A man with pink dreadlocks and colorful goggles making a funny face against a vibrant, abstract background.
Person celebrating with blue paint and pink confetti
a ruined wall street banker wearing futuristic pit viper sunglasses and a suit in a retro-themed office with a 'Pit Viper Worldwide' banner and patterned wallpaper.
Person riding a Kawasaki jet ski in a business suit on water at sunset wearing pit viper sunglasses